The Next Chapter.

Hey cats,

As you know, I stepped away from my job last week. Since then, I’ve spent a lot of time really looking at Cheese Cat. After hours of staring at it all, I realized something important. Somewhere along the way, I fell out of love with it.

Not with Cheese Cat itself. If anything, the opposite. I genuinely see Cheese Cat as my forever. But I had drifted away from what made it feel exciting, honest, and alive. So I went back to the drawing board.

I took everything I’ve learned over the past couple years. All the growth; the experimentation; the lessons about who I am creatively, and I started designing again with intention. And somewhere in that process, I found the spark again. Cheese Cat is entering its next chapter.

The branding is no longer an afterthought. It’s becoming a timeless mark that carries every piece of work we create. I realized I was finished chasing logos that felt overly complex, youthful, or impossible to scale across different applications. I needed something confident and memorable. Something that could live anywhere and still feel unmistakably Cheese Cat. And for the first time in a while, it finally feels right.