Creating a Brand

Hey cats,

Have you ever wanted to create a brand or a product, but you’ve never known where to start? Or are you just a curious cat who’s always wondered what goes into creating a product that stuns and attracts all?

Today’s post is all about one of my brands I’m working to get off the floor: Uncle Udders. Uncle Udders is all about sustainability while enjoying natural, pasteurized milk for all ages! So how do we do that? Canned milk. And no, I’m not talking about condensed milk. Just good ol’ fashioned two percent!

So what goes into it? Let’s take a very brief (and not very detailed) dive into how to design a brand.

Start With an Idea

An idea is powerful. It can tell a story, sell a product, or even build a brand.

This is a very brief look into how I took a simple idea and turned it into a well-designed can that entices people from across the super market.

The original product brief that I wrote up, detailing target demographic, interests, design style, and the overall goal.

Side-by-side of the three iterations the can design went through.

Setting up a Mockup

Once you’ve worked through your project brief and started to create different iterations, you can add them to mockups to bring your imagination to life!

Another render of Uncle Udders canned milk.

A very close-up render of Uncle Udders canned milk.

Designing Deeper

Remember to keep your intended collaterals in mind, such as additional packaging, stickers, business card, a website, and much more. This is what separates a fun project from a brand proposal. In this case, I focused on the carboard packaging you’d buy the cans in, as they’re a big part of the emphasis on sustainability.

A render of what sustainable packaging could look like from Uncle Udders.

Tying it all Together

Your goal when designing a brand is NOT to simply show a can of milk. It’s to build out an entire brand. There’s more that I haven’t shown, such as social media adverts and additional branding. This serves as an entry-point into how to build a brand!

I hope you’ve enjoyed!